•  November 1, 2024
     8:00 am - 5:00 pm

We are delighted to be co-funding this programme by 70% of cost making these affordable to all sized SME businesses. We are in receipt of funds from Skillnet Ireland under the EU’s ‘’European Social Fund Plus’’ (ESF+), a shared management initiative for EU member states (Please read about the scheme in the link below).

More about the ESF+ funding scheme:

https://european-social-fund-plus.ec.europa.eu/en/shared-management

The fee per participant is only €450.

Schedule:
Online delivery
1 online evening class per week (18.15-21.30)
1 podcast per week

Commencing: 12th November 2024
Duration: 12 weeks

Certified by The Dublin Business School (DBS)

Fee: €450 per person.

Maximum 10 participants.

This diploma provides a practical overview of the core skills of digital marketing, digital and social media, online PR, paid and organic search and measurement programmes.

The Online Diploma in Digital Marketing & Strategy will give you the skills to design, build, manage and measure effective online and digital campaigns. If you want to pursue a career in digital marketing, advance your marketing career, or build the digital profile of your business; this course if for you.

Why study Digital Marketing and Strategy?

In an increasingly digital world, the demand for digital marketing skills is always growing. This course gives students a clearly defined set of practical skills which can be leveraged immediately in several settings. Whether you’re working in-house on a marketing team or in a digital marketing agency, this course will help you to drive strategic and tactical solutions for a variety of sectors.

By studying the Online Diploma in Digital Marketing & Strategy at DBS you will develop core skills in:

  • Digital Marketing
  • Digital and Social Media
  • Online PR
  • Paid and Organic Search Engine Optimisation (SEO)
  • Campaign Measurement and Analysis
Modules include:

Online Marketing

Analyse strategies to drive traffic, create awareness, generate and manage leads online.

  • Content Marketing Programmes
  • Inbound Marketing Strategies
  • SEO and Website Optimisation
  • Pay Per Click Marketing
  • Website Analytics
  • Email Marketing
  • Leveraging blogging, micro-blogging, video, images and audio to help engage and activate customers online.

Effective Use of Social Media

Analysing key social media channels and platforms and using case studies to explore how social media can be used to develop a business.

  • An in depth look at diverse number of social media platforms and channels with relevant case studies
  • Develop business cases and objectives for social media campaigns
  • How to identify relevant social media channels for your business
  • Measuring campaign success
  • Risks associated with using social media for your business
  • Listening to your customers, competitors and the marketplace

Developing and Executing a Digital Strategy

How to create a digital strategy for your organisation that takes a holistic view of all channels and platforms and aligns with commercial and strategic goals.

  • Aligning overall business objectives and goals with digital strategies
  • Importance of creating digital personas that represent the behaviours, needs and technographics of your target audience
  • How to analyse and research digital preferences and locations of target audiences
  • How to transform a digital strategy into an achievable tactical framework to deliver business objectives

Online Sales Optimisation

Create a programme for testing, measuring and optimising site content to ensure the sales funnel is constantly meeting targets and goals.

  • Exploring case studies that demonstrate the power that images, content and information layout have on conversions
  • Analysing B2B, B2C and economics sales funnels, assessing effectiveness and potential drop off points
  • Optimising site design with clear calls to action
  • Implement A/B and multi-variant testing programmes
  • Analysing site information architecture to optimise user experience.

For full course details, please click here to download the PDF.