•  May 27, 2024 - May 31, 2024
     8:00 am - 5:00 pm

Overall Aim:

Workshop Overview: This 3 module workshop held over 3 lunchtime sessions from 12-2 pm  is designed to equip small and medium-sized businesses with the sales strategies and techniques they need to increase revenue and grow their customer base. Through a combination of interactive sessions and hands-on activities, participants will learn how to develop a sales plan, identify their target market, and build effective sales strategies.

Who Should Attend:

Senior business owners, Sales teams, Directors, Business owners

Workshop Content:

May 27th

Module 1: Tailoring the Sales Process to Business Needs

Understanding the importance of a flexible sales process

Customizing sales approaches based on individual business requirements.

Hands-on activities to develop personalized sales process frameworks.

May 30th

Module 2: Building Trusted Advisor Relationships

Strategies for establishing and maintaining trust with clients.

Effective communication techniques to strengthen client relationships.

What is your value and how to best get that across to your client.

Navigating the Deal Maze, Signs of a Genuine interest, and Red Flags for potential Buyers

Case studies and role-playing exercises to apply trusted advisor principles.

May 31st

Module 3: Creating Sales value and Crafting Impactful Solutions

Techniques for identifying and addressing buyer needs through value.

Crafting compelling solutions that align with client objectives.

Shortcuts and hacks to make your time more efficient and effective.

Help your clients/customers buy from you.

Role-playing scenarios to practice consultative sales skills and solution crafting.



After completing the workshop, each participant will be able to:

Through these three 2-hour workshops, participants will gain the skills and knowledge they need to succeed in the competitive world of sales. The workshops will provide a comprehensive understanding of the sales process, from identifying the target market and understanding customer needs to building effective sales and value strategies, developing communication and relationship-building skills, and leveraging digital & CRM tools for sales success Training method.

Training is delivered online via Zoom or in person one full day.

Trainers Information

Jason Cooper is a seasoned sales and marketing professional with over 25 years of experience in the corporate world. As a co-founder of two successful start-ups and a consultant to major clients like Google and IBM, Jason has left an indelible mark on businesses and individuals. He has trained thousands of professionals in sales and high performance and leadership, providing one-on-one coaching to many. With expertise in Irish, UK, and Global markets, Jason’s proven track record spans high-growth technology ventures and established SaaS giants.

A people-centric leader, Jason excels in recruiting, training, and motivating top-tier performers, fostering enhanced productivity and revenue upsurges. Certified as a Coach and Trainer, he combines business acumen with a fervent drive for personal growth, drawing on extensive knowledge in psychology and behavioural economics. Jason serves as a catalyst for individual and team advancement, establishing robust relationships with partners through empathy, strategic insights, coaching, and mentoring.

In addition to his consulting roles, Jason hosts an awarding winning podcast global sales leadership podcast with over 100 episodes, solidifying his status as a thought leader in the sales and business community. His dedication lies in unlocking the full potential of professionals, guiding sales teams, CEOs, and businesses toward unparalleled growth in today’s challenging business landscape. Other accolades Thinkers 360 Top voice – Top 10 Sales Thinkers 360 – LinkedIn top Sales Coaching Voice


Time and Date:

May 27th, 30th & 31st May from 12-2.

Note this is 3 day event.

ISME Skillnet will populate this piece as the event is scheduled.

Members price: € 85.00

Non-Members price: €95.00

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